4 Successful Word of Mouth Marketing Sites You’ll Want To Know Thursday, Mar 3 2011 

Since I did a post yesterday about the popular word of mouth marketing (WOM) site, BzzAgent, I thought it might be good to provide a list of some of the top online WOM sites.

Vocal Point

Vocal Point is the consumer/blogger side of Tremor which is mentioned at the bottom of this post.

Consumers/bloggers can sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

She Speaks

As the name would suggest, She Speaks, focuses solely on women in marketing. She Speaks covers: broad scale sampling, branded communities, word of mouth, insight reports, research, and brand advisory community.

Click the company page and then the contact us link to submit a company inquiry.

Consumers/bloggers can also sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

Buzz Paradise

Companies should click the contact us page for more information, consumers/bloggers can simply join Buzz Paradise via the join now link.

Consumers/bloggers will be able to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

Incidently, this site has a good alternative marketing blog through one of their other services, Vanksen Culture-buzz.

Tremor

According to the website, Tremor offers ” intensive consumer research, message development, and campaign execution”.

Click the Contact Us page to submit a company inquiry to do business with Tremor.

WOM Marketing BzzAgent Campaign: Cover Girl Lip Perfection Saturday, Feb 26 2011 

There’s nothing more social media than word of mouth marketing, right? Well, I have been working on my first BzzAgent campaign for Covergirl Lip Perfection utilizing go-to online marketing tools such as: facebook, blogs, forums,etc. (all the standards) to get the word out about this awesome new lipstick. Anyway, how could I think of marketing this product without posting here on my very own blog. Stay tuned for more information about BzzAgent and its place in social media at a later time.

And please don’t fear readers, this is NOT going to become a beauty blog, but how could I not use the social media tools I talk about on this very blog to get the word out about BzzAgent as well as to market some products that I myself use and like.

Covergirl’s Lip Perfection lipstick is not just your standard lip color, Covergirl has infused natural moisturizers (emollient, white tea, butters complex, and silk protein) to improve dryness in seven days. Essentially, it is a deep moisturizing lip balm and lipstick in one. I received the product in two different shades for free in the mail yesterday as part of the BzzAgent campaign and began my seven day test of the product. You can read more about the campaign and see a before picture which will be updated with an after picture at the end of the seven day period, at Pennies for a Rainy Day.

So far, as of day two I can report that while the chapped fine lines that usually show on my lips have not disappeared with use of Covergirl’s Lip Perfection, the lipstick has surprisingly strong staying power and for the most part doesn’t smudge off on drinking glasses or disappear after eating – that’s a big time plus for me! Stay tuned for my final review post at the end of the seven day period and be sure to check Pennies for a Rainy Day for the after picture.