BzzAgent Takes Word of Mouth Marketing to the Next Level Wednesday, Mar 2 2011 

Brands like Covergirl, Stouffers, Maybelline, the New Museum of Fine Arts, StyleFind, and more have made use of BzzAgent’s successful word of mouth (WOM) marketing campaigns which rely solely on social media buzz and good old fashioned conversation. You can check out my post about my current work with the BzzAgent Covergirl Lip Perfection Campaign for specifics on how some of the campaigns work.

BzzAgent Clout and Benefits

The site essentially gives users the chance to build clout by performing simple activities like polls, surveys, and BzzScapes (i.e. reviews) in order to earn honeycombs to gain more and more benefits. One benefit includes the ability to earn MyPoints points through simple tasks which can be redeemed for rewards on the MyPoints site (if you aren’t familiar with MyPoints just think of Swagbucks), but the most coveted benefits are early invites into campaigns and increased clout level which can lead to more gifts (which I’ll explain in a minute).

A level one, solitary bee, has the chance to join campaigns when they are open to everyone and as the solitary bee earns honeycombs he/she can eventually get to the social bee status, earning golden keys along the way. Each level increase and golden key affords earlier campaign invites and/or access to new portions of the program .

So, what makes users and brands want to use BzzAgent?

Simple, brands get the killer exposure they want, likely at a fraction of the cost of their typical marketing strategies, and users get free products to try and keep, not to mention of-the-moment information on products that are not widely available to the public yet.

BzzAgent Campaigns

As part of a campaign, a user will buzz-up a product on Facebook or Twitter, publish reviews of the product, post before and after pictures (if it applies), and more, depending on the campaign. Check out a review I posted for my current BzzAgent campaign for StyleFind, here, to get a good idea of the type of buzz an agent creates.

Bzz If…

You like being on the cusp of new products and talking about them via social media.

You are looking to get a wide audience for your product using inbound marketing.

Young Entrepreneurs: How To Be A Redhead Sunday, Feb 27 2011 

One of my favorite new entrepreneur’s of note is actually a sister duo, Adrienne and Stephanie, together the two founded the blog and brand, How To Be A Redhead. The two sisters, redheads themselves, wanted to create a space where women with red hair could come for beauty and fashion advice since the fashion and beauty world at large grossly overlook the small redhead portion of the population, except for the occasional in-vogue red hair dying trend.

In just two short months since the blog began in January 2011 How To Be A Redhead has already garnered a tweet from Real Housewife of New York, Jill Zarin, has held their first redhead photo shoot, acquired two guest bloggers (I am one of the guest writers, couldn’t resist contacting them after seeing the site) and has consistently published daily updates. On top of all of the blog success they have created a few products featuring the How To Be A Redhead logo to get the brand out there, check out their Zazzle store. These two gals are sure to be a huge hit sooner rather than later.

What Stephanie and Adrienne Of How To Be A Redhead Are Doing Right As Far As Social Media Goes:

Keeping a professional and polished looking blog with daily, sometimes twice daily updates.

Creating a brand rather than just a blog.

Tweeting throughout the day on brand related topics and offering tie-ins to their blog.

Keeping a strong presence on other sites such as Facebook and LinkedIn.

Staying in-the-know on all things relevant to redheads.

Offering much needed advice in an overlooked area (i.e. redheads).

Young Entrepreneurs, How To Be A Redhead: Here To Stay

These girls are the epitome of great entrepreneurs and they are using social media marketing to the fullest to make sure their brand forges a place in today’s culture and stays there. Cheers to you both!

These two ladies have been added to the Social Media Salon Fashion and Beauty pages, so be sure to check those two pages before leaving the Salon to find out how to connect with Adrienne and Stephanie.

Get to Know the People in Your Emails with Gist Gadget Monday, Jun 21 2010 

Sometimes getting an email can feel like reading the guest list for a party; half the names on there are ones you don’t know, never mind establishing whether or not each one is relevant to that one particular email. I’ve often thought it would be nice to know a little bit about the people whose names appear on my email, especially when it comes to job related emails.

In my daily Mashable reading I found that there is indeed a way to do that now. According to Howard Greenstein’s June 21st article for Mashable, Gist “tries to tie your social graph from LinkedIn, Facebook, Twitter, and Gmail together, and rank the people you communicate with the most.”

Hmm, interesting. 

Following reading Greenstein’s article, I hopped over to the Gist site to check it out. Gist is sort of like the technical app version of the most loud mouthed gossip-y person in a social circle. We’ve all met that woman who knows everything about anyone in a given town or city: place of work, romantic affiliations, and latest business ventures; thankfully that’s no longer needed, Gist does all of this research for you (minus the romantic affiliation question, of course). This handy little app researches anyone listed in your email “From” or “CC” fields and gives you all the pertinent information on them: business news, contact listings, etc. And all information generated by Gist is kept strictly between the Gist user and the email contact being researched.

Gist is offering this gadget for free right now but plans to begin charging for the application by the 4th quarter of the year.

Gist is compatible with the following programs:

Outlook

Lotus Notes

Gmail

To learn more about Gist, visit their website.

Sources:

All information obtained from Howard Greenstein’s June 21, 2010 Mashable article, entitled, “Why Feedback and Filters are Necessary in Social Media.”

and

The Gist site.

MTV Prepares to Hire 1st Twitter Jockey Thursday, Jun 17 2010 

Well if you weren’t quite sure if social media had officially changed the course of communication, we now have a $100,000 a year salaried job entitled TJ, otherwise known as Twitter Jockey.

Essentially this TJ will provide all the things that MTV’s tv station and website currently provide (exclusives, news, etc) but with primary focus on music and rather than reality TV shows. There will be more up to the minute updates and actual one-on-one dialogue with fans/viewers/listeners. Yep, we can now expect to see over-paid early 20 somethings tweeting about music news.

I think this is actually a great idea and would love to see some other stations try it. It is quite clear that Social Media Executive jobs in general, whether a TJ or PR/marketing director, are quite viable career options now.

Please see the full article detailing the MTV TJ story, here