Brands like Covergirl, Stouffers, Maybelline, the New Museum of Fine Arts, StyleFind, and more have made use of BzzAgent’s successful word of mouth (WOM) marketing campaigns which rely solely on social media buzz and good old fashioned conversation. You can check out my post about my current work with the BzzAgent Covergirl Lip Perfection Campaign for specifics on how some of the campaigns work.
BzzAgent Clout and Benefits
The site essentially gives users the chance to build clout by performing simple activities like polls, surveys, and BzzScapes (i.e. reviews) in order to earn honeycombs to gain more and more benefits. One benefit includes the ability to earn MyPoints points through simple tasks which can be redeemed for rewards on the MyPoints site (if you aren’t familiar with MyPoints just think of Swagbucks), but the most coveted benefits are early invites into campaigns and increased clout level which can lead to more gifts (which I’ll explain in a minute).
A level one, solitary bee, has the chance to join campaigns when they are open to everyone and as the solitary bee earns honeycombs he/she can eventually get to the social bee status, earning golden keys along the way. Each level increase and golden key affords earlier campaign invites and/or access to new portions of the program .
So, what makes users and brands want to use BzzAgent?
Simple, brands get the killer exposure they want, likely at a fraction of the cost of their typical marketing strategies, and users get free products to try and keep, not to mention of-the-moment information on products that are not widely available to the public yet.
As part of a campaign, a user will buzz-up a product on Facebook or Twitter, publish reviews of the product, post before and after pictures (if it applies), and more, depending on the campaign. Check out a review I posted for my current BzzAgent campaign for StyleFind, here, to get a good idea of the type of buzz an agent creates.
You like being on the cusp of new products and talking about them via social media.
You are looking to get a wide audience for your product using inbound marketing.