About.Me: Virtual Calling Card Thursday, Jul 7 2011 

I guess we’ve all known for some time that paper resumes were probably going to go the way of the newspaper and paper book but I never imagined I would kind of enjoy the virtual resume/calling card idea. I have to say when it comes to things like that, I’m typically a purist, but where a resume is concerned I prefer a short sweet micro-blog style sell; if you don’t want me based on three of the most relevant bullet points or short sentences I can articulate about myself, then we are not a good professional fit.

I just joined the Buzz Agent About.Me campaign and have created my page and am excited to see how the page and the complementary business cards (which Buzz Agent is supplying to campaign participants) will go over with professional contacts. Here’s a quick peak at a few About.Me pages in the directory.

I wonder if this method will eventually eliminate the use of paper resumes altogether. What do you think?

 

***This Buzz Agent Campaign requires participants to try out About.Me and then post about it via social media, email, as well as word-of-mouth in order to get the word out about this new site. In exchange for this guerilla marketing effort, Buzz Agent offers participants free business cards from MOO.

My Friday Social Media Checklist Friday, Mar 4 2011 

Sometimes it’s helpful to know what someone else is doing to promote their business via social media marketing in order to get ideas and spark creative flow for yourself, so here’s a quick run-down of what I accomplished this week…

  • Put up two blog posts per day on Social Media Salon and three this week on Pennies for a Rainy Day
  • Added several new links to Social Media Salon’s blogroll
  • Joined Post Rank and Blog Catalog
  • Joined My Blog Spark
  • Joined Quora (finally)
  • Joined word of mouth marketing sites Vocal Point, She Speaks, and Buzz Paradise
  • Joined Who’s Blogging What, Social Media Examiner, Gold Lasso, and Biz Report’s e-newsletters
  • Watched Hubspot webinar, Website Redesign Strategy

So much of getting things done in social media is about keeping informed, researching, and joining.

Hope all of you had a productive week in social media.

Have a great weekend!

Trendstop Offers Customers New iPad Galleries Friday, Mar 4 2011 

Yesterday’s Trendstop newsletter announced that they will now offer backstage and graduate galleries. These are premium in-app downloads which can be purchased from the free iPad Trend Tracker app and can be downloaded right from Apple’s app store.

Though I haven’t downloaded the mobile apps yet, I am an e-newsletter subscriber and fan of Trendstop. For those of you who aren’t familiar, Trendstop is a leading fashion trending resource invaluable to companies, writers, and fashion stylists alike, offering insider info. on colors, fabrics, prints, and more, and well over a year in advance no less. If I do finally download the app I’ll be sure to post and let you know how it works.

As the fashion industry has slowly gone digital Trendstop has seemed a little less reluctant than some to jump into the digital world with both feet and this new app should prove to make many clients happy.

If you’re interested in trying this new app feature, go to http://m.trendstop.com in your phone’s browser, or download it from the Apple iTunes Store, or Android Market.

Disclaimer: All specific information about the Trend Tracker app and where it can be downloaded was obtained from Trendstop’s March 3, 2011 e-newsletter

4 Successful Word of Mouth Marketing Sites You’ll Want To Know Thursday, Mar 3 2011 

Since I did a post yesterday about the popular word of mouth marketing (WOM) site, BzzAgent, I thought it might be good to provide a list of some of the top online WOM sites.

Vocal Point

Vocal Point is the consumer/blogger side of Tremor which is mentioned at the bottom of this post.

Consumers/bloggers can sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

She Speaks

As the name would suggest, She Speaks, focuses solely on women in marketing. She Speaks covers: broad scale sampling, branded communities, word of mouth, insight reports, research, and brand advisory community.

Click the company page and then the contact us link to submit a company inquiry.

Consumers/bloggers can also sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

Buzz Paradise

Companies should click the contact us page for more information, consumers/bloggers can simply join Buzz Paradise via the join now link.

Consumers/bloggers will be able to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).

Incidently, this site has a good alternative marketing blog through one of their other services, Vanksen Culture-buzz.

Tremor

According to the website, Tremor offers ” intensive consumer research, message development, and campaign execution”.

Click the Contact Us page to submit a company inquiry to do business with Tremor.

BzzAgent Takes Word of Mouth Marketing to the Next Level Wednesday, Mar 2 2011 

Brands like Covergirl, Stouffers, Maybelline, the New Museum of Fine Arts, StyleFind, and more have made use of BzzAgent’s successful word of mouth (WOM) marketing campaigns which rely solely on social media buzz and good old fashioned conversation. You can check out my post about my current work with the BzzAgent Covergirl Lip Perfection Campaign for specifics on how some of the campaigns work.

BzzAgent Clout and Benefits

The site essentially gives users the chance to build clout by performing simple activities like polls, surveys, and BzzScapes (i.e. reviews) in order to earn honeycombs to gain more and more benefits. One benefit includes the ability to earn MyPoints points through simple tasks which can be redeemed for rewards on the MyPoints site (if you aren’t familiar with MyPoints just think of Swagbucks), but the most coveted benefits are early invites into campaigns and increased clout level which can lead to more gifts (which I’ll explain in a minute).

A level one, solitary bee, has the chance to join campaigns when they are open to everyone and as the solitary bee earns honeycombs he/she can eventually get to the social bee status, earning golden keys along the way. Each level increase and golden key affords earlier campaign invites and/or access to new portions of the program .

So, what makes users and brands want to use BzzAgent?

Simple, brands get the killer exposure they want, likely at a fraction of the cost of their typical marketing strategies, and users get free products to try and keep, not to mention of-the-moment information on products that are not widely available to the public yet.

BzzAgent Campaigns

As part of a campaign, a user will buzz-up a product on Facebook or Twitter, publish reviews of the product, post before and after pictures (if it applies), and more, depending on the campaign. Check out a review I posted for my current BzzAgent campaign for StyleFind, here, to get a good idea of the type of buzz an agent creates.

Bzz If…

You like being on the cusp of new products and talking about them via social media.

You are looking to get a wide audience for your product using inbound marketing.

3 Free Social Media Tutorials From Hubspot Wednesday, Mar 2 2011 

To continue Social Media Salon’s ongoing search for quality free online social media/internet marketing courses, here are a few more…

1.) Hubspot Website Redesign Kit

You’ll be asked to enter some basic information about your company and then you’ll be asked what your greatest marketing challenge is, following that, you’ll be given links for the video webinar, Website Redesign Strategy, and the ebook/whitepaper, Doing a Website Redesign for Marketing Results.

  • Doing a Website Redesign for Marketing Results Ebook

The 8-page ebook didn’t prove incredibly enlightening for me and really serves as just a written form of the video’s intro, but there may be something in there for you; I think these free ebooks are always worth a read, no matter what.

  • Website Redesign Strategy Webinar

Some basic topics covered in the webinar: outbound vs. inbound marketing, how to determine if you need a website redesign, the importance of landing pages, the value of metrics, protecting things such as inbound links, content during a redesign, and more.

2.) Hubspot Webinar: How to Use Online Video for Inbound Marketing Tutorial

Scroll down to the bottom of the page for the video tutorial.

3.) Hubspot Ebook: Facebook Page Marketing

Just fill out the form on the left and then download your free ebook. This 34-page book covers the new Facebook updates and how to make them productive for your business.

Hubspot’s Other Free Online Tutorials

Hubspot has tons of free tutorials available so be sure to check out their blog regularly for the latest free tips and tricks.

And if you missed yesterday’s post 3 Free Online Courses for Blog Success, check it out before you leave the Salon.

3 Free Online Courses for Blog Success Tuesday, Mar 1 2011 

If you’re looking to increase your blog’s visibility and ensure it’s success without spending a fortune on consulting fees, there are a few free online courses available by Denise Wakeman, Business Blogging and Online Marketing Advisor.

Check out this page and scroll down to the bottom for the Free E-Courses and Programs section, then just enter in your email addy and your on your way to some free insider tips.

As I collect more free online social media and blogging courses I’ll post them individually and then eventually they will all be collected into a catalog for you to browse and enjoy here.

Social Media 101 Refresher: Submit to Blog Directories Monday, Feb 28 2011 

Since I have been making the rounds lately submitting to new blog directory sites, I figured I would post a reminder on how important this one little task can be to the success of a blog or site.

Submitting your blog to directories can be an arduous process, I know; there are the sites that charge fees, the ones that take weeks to review your site, and the ones that just seem to incur a technical glitch when you have finally entered in all your information and dared to press the submit button. But if you are submitting to blog directories then you likely have already had the experience of  submitting your site to search directories (that’s kind of step one) so you’re probably somewhat familiar with the process, but it makes it no less time consuming.

However big a pain in the rear this process may be, it’s kind of like printing business cards; it’s social media 101 and must be done. As you’re entering in your blog description for the bajillionth time and lamenting the fact that you ever created a blog in the first place just think of all the new readers you’ll be reaching and the community of bloggers you’ll instantly be grouped with. That should give you the enthusiasm to keep going, besides keep it up and maybe one day you’ll be able to hire someone to do your blog directory submissions for you; one can always hope, right?

Here’s a wonderful catalog of blog directories from TopRank which I found via Junta42 Content Marketing. You might want to bookmark the catalog and keep it on-hand for your own site submissions.

Back to Basics: Social Media 101 Monday, Feb 28 2011 

Lately I’ve been going back to the drawing board trying to find which marketing strategies I can do away with and which provide the most bang for the buck since I will soon be returning to full-time work but keeping all my freelance gigs as well. It has been somewhat rejuvenating going back to these tried and true methods and I figured I would share them with you all in hopes that they will help to revive your marketing techniques as well.

Going back to the basics can be helpful when struggling to refresh your marketing agenda. Those beginner bread and butter tasks that always yield results no matter what can shed light on what’s working and what isn’t. While reading, 10 Blogging Tips for Beginners and Experts by Joe Pulizzi of Junta42 Content Marketing, I was reminded of two powerful blog marketing tools: guest blogging and top 10 lists of influential people.

Guest Blogging

Guest Blogging is worth its weight in gold, it gets you a wider audience instantly and establishes rapport with other bloggers (i.e. you scratch my back, I’ll scratch yours). This can’t be undervalued because not only can guest blogging lead to media buying opportunities but it can also lead to future jobs, real life friendships, and more; I couldn’t agree more with Pulizzi’s statement that an opportunity to guest blog should never be turned down. Always keep at the forefront of your mind some of the top blogs in your genre and get busy contacting those bloggers with your post ideas.

I myself am currently guest blogging bi-weekly for How To Be A Redhead, you can read my posts here and be sure to check back for my next post on March 7, 2011.

Top 10 Lists of Influential People

Keep running tabs on top influencers within your topic/sphere, this helps you stay informed and aware of who is of note, but also affords the opportunity for linkbacks, cross marketing, and more. Social Media Salon itself began as a catalog of influential entrepreneurs and social media marketing business professionals and that will remain the focus of the site as it grows.

If you want to quickly and legitimately increase traffic to your site and network online, set up a blog post consisting of the top 10 or 20 influential people in your given genre, then notify each person on the list. Check out Pulizzi’s article for more specific tips on how to make a top 10 list work for you.

Get to Know the People in Your Emails with Gist Gadget Monday, Jun 21 2010 

Sometimes getting an email can feel like reading the guest list for a party; half the names on there are ones you don’t know, never mind establishing whether or not each one is relevant to that one particular email. I’ve often thought it would be nice to know a little bit about the people whose names appear on my email, especially when it comes to job related emails.

In my daily Mashable reading I found that there is indeed a way to do that now. According to Howard Greenstein’s June 21st article for Mashable, Gist “tries to tie your social graph from LinkedIn, Facebook, Twitter, and Gmail together, and rank the people you communicate with the most.”

Hmm, interesting. 

Following reading Greenstein’s article, I hopped over to the Gist site to check it out. Gist is sort of like the technical app version of the most loud mouthed gossip-y person in a social circle. We’ve all met that woman who knows everything about anyone in a given town or city: place of work, romantic affiliations, and latest business ventures; thankfully that’s no longer needed, Gist does all of this research for you (minus the romantic affiliation question, of course). This handy little app researches anyone listed in your email “From” or “CC” fields and gives you all the pertinent information on them: business news, contact listings, etc. And all information generated by Gist is kept strictly between the Gist user and the email contact being researched.

Gist is offering this gadget for free right now but plans to begin charging for the application by the 4th quarter of the year.

Gist is compatible with the following programs:

Outlook

Lotus Notes

Gmail

To learn more about Gist, visit their website.

Sources:

All information obtained from Howard Greenstein’s June 21, 2010 Mashable article, entitled, “Why Feedback and Filters are Necessary in Social Media.”

and

The Gist site.

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