Trendstop Offers Customers New iPad Galleries Friday, Mar 4 2011 

Yesterday’s Trendstop newsletter announced that they will now offer backstage and graduate galleries. These are premium in-app downloads which can be purchased from the free iPad Trend Tracker app and can be downloaded right from Apple’s app store.

Though I haven’t downloaded the mobile apps yet, I am an e-newsletter subscriber and fan of Trendstop. For those of you who aren’t familiar, Trendstop is a leading fashion trending resource invaluable to companies, writers, and fashion stylists alike, offering insider info. on colors, fabrics, prints, and more, and well over a year in advance no less. If I do finally download the app I’ll be sure to post and let you know how it works.

As the fashion industry has slowly gone digital Trendstop has seemed a little less reluctant than some to jump into the digital world with both feet and this new app should prove to make many clients happy.

If you’re interested in trying this new app feature, go to http://m.trendstop.com in your phone’s browser, or download it from the Apple iTunes Store, or Android Market.

Disclaimer: All specific information about the Trend Tracker app and where it can be downloaded was obtained from Trendstop’s March 3, 2011 e-newsletter

Vogue Puts Size 10 Prada Pump In Mouth with Profile of Syrian First Lady Tuesday, Mar 1 2011 

On Friday Vogue published an overindulgent online style icon profile of Syrian first lady, Asma al-Assad, wife of Syrian president Bashar al-Assad; the profile is scheduled to also appear in the March print version of the magazine. To anyone who has been watching the news with any regularity lately that first statement is a bit hair raising.

I think what is most alarming is the timing. According to Max Fisher’s article for the Atlantic, Vogue Defends Profile of Syrian First Lady, this shoot was done towards the end of 2010, the profile certainly could have been held for a slightly better moment, one in which several countries in the region were not in the midst of grand-scale upheaval.

What was Anna Wintour thinking; did she have a momentary lapse of reason and judgment?

The Vogue piece went on to step its Prada-laden toes into foreign policy territory it didn’t belong in, stating , “Syria is known as the safest country in the Middle East…” Let’s leave that assertion to people who actually know what they’re talking about.

Perhaps Vogue is a corporation of Paris Hilton wannabees who only salute what glimmers, shines, and poses with a pretty face. I care about fashion as much as the next woman but there is a time for thoughtless odes to vanity and there is a time to show restraint. If Vogue was intent on printing the article they should at least have waited for things to die down in Africa.

Following printing the article Vogue really should have apologized and pulled it, even if only for the sake of tact, but instead they have gone on to defend the piece which will soon be available in print for posterity.

Check out the full piece, Asma al-Assad: A Rose in the Desert, on Vogue’s website and Max Fisher’s article, Vogue Defends Profile of Syrian First Lady, for the Atlantic.

T-Post: Popular News Headlines as Wearable Fashion Friday, May 7 2010 

You can’t beat this idea for using fashion to create a mass cultural dialogue!

FadMashion: Bringing Designer, Retailer, and Consumer Together Monday, May 3 2010 

 

I just joined FadMashion, a brand new fashion site comprised of industry pros and enthusiasts alike, and I must encourage all fashion lovers to do the same. 

I came across FadMashion as I do most of my hidden gems; it was the product of an intensive online search for new fashion sites and news.

When I realized that FadMashion was taking the industry’s recent marketing shift one step further, I knew I had to be part of this burgeoning site.

The fashion market has seen a drastic shift in the last two years or so. Where once the industry was content to view the consumer as a nameless / faceless point on a market research or product analysis grid, now fashion design houses and retailers are seeking to build a close personal relationship with consumers.  The easiest way to build that relationship is online. Several sites right now are incorporating this new interactive /social approach to fashion, sites like: couturious, polyvore, weardrobe, etc.; but FadMashion is making it possible in one fell swoop and on a whole other level.

As I stated before, the site is very new, so you will encounter some glitches (i.e. text boxes appearing over top images, some images not displaying at all, and very slow page loads), but as this site develops, I think it will become a top resource for industry pros and consumers alike.

What does FadMashion Offer?

Upon initially joining the site you’ll be given the option to join as a Fashion Enthusiast (i.e. consumer) or a Designer, Retailer, or Media pro. Once you choose your category, you’ll then fill out a short application, and then you’re registered. After completing your profile, you can begin taking advantage of the site’s opportunities.

  • Networking:

Your network will consist of the pool of users registered on the site. FadMashion is not a Facebook or Twitter type site, you won’t be able to search and pool all your other contacts on various email accounts or social networking sites to get your FadMashion network rolling. That feature may be added as the site grows, but for now, it isn’t currently an available option.

So, how do you build your FadMashion network then?

You will have the opportunity to search industry pro profiles and view their collections or products. You can then rate products and contact the designers directly via FadMashion site email. This is a wonderful opportunity for the fashion world; finally designers, retailers, and consumers can be directly connected.

  • Reviews:

FadMashion gives users the chance to review site registered designer and retailer products, voting based on the common five-star system. Once a product has been voted on, the user then has the option to submit a short written review of the product. All products listed on the site are available for review.

This is a great way for site users to see some products that might not typically be available at the local mall or boutique since most of the designers registered on FadMashion are emerging designers.

For fashion enthusiasts, the Review section of the site will be  most appealing. FadMashion reviews give consumers a chance to be involved in the process and view products first. Of course there is the additional bonus of giveaways as well – FadMashion periodically gives away product items to fashion enthusiasts who submit  the most product ratings. Since this site is new, I would encourage all fashion lovers to sign up now and rack up review votes to get a jump on users who register later.

For more info on FadMashion, please visit their homepage

FadMashion Homepage | FADMASHION.

All images featured in this article are courtesy of FadMashion and appear on the website’s homepage.

Launch of “Industrie” Magazine: Featuring Anna Wintour on Cover Thursday, Apr 29 2010 

Fashion industry queen, Anna Wintour, editor of Vogue magazine, and star of the documentary film, The September Issue, graces the cover of Industrie Magazine’s launch issue.

It seems that Wintour must be doing some image re-modeling as social media and interactive consumer building strategies have overtaken the once ad-heavy fashion industry. This will mark the second attempt, following her role in The September Issue, to identify herself with her consumer base, at least to a marginal degree.

Don’t get me wrong, I’m not a Wintour hater, just noticing the marked shift in her public image, that’s all.

Time will tell if putting Wintour on the premier issue will help or harm the launch of Industrie, a magazine which purports itself to be “The world’s first culture of fashion magazine.”

Though I still have a soft spot in my heart for Vogue, I can’t help but wonder if this isn’t merely the final death rattle of the print world in its last-ditch attempt to oust fashion bloggers from the top spot.

Specific information regarding this story obtained from Editor Rebecca Alexander’s April 28, 2010 blog post on Fashion Indie .