BzzAgent Takes Word of Mouth Marketing to the Next Level Wednesday, Mar 2 2011 

Brands like Covergirl, Stouffers, Maybelline, the New Museum of Fine Arts, StyleFind, and more have made use of BzzAgent’s successful word of mouth (WOM) marketing campaigns which rely solely on social media buzz and good old fashioned conversation. You can check out my post about my current work with the BzzAgent Covergirl Lip Perfection Campaign for specifics on how some of the campaigns work.

BzzAgent Clout and Benefits

The site essentially gives users the chance to build clout by performing simple activities like polls, surveys, and BzzScapes (i.e. reviews) in order to earn honeycombs to gain more and more benefits. One benefit includes the ability to earn MyPoints points through simple tasks which can be redeemed for rewards on the MyPoints site (if you aren’t familiar with MyPoints just think of Swagbucks), but the most coveted benefits are early invites into campaigns and increased clout level which can lead to more gifts (which I’ll explain in a minute).

A level one, solitary bee, has the chance to join campaigns when they are open to everyone and as the solitary bee earns honeycombs he/she can eventually get to the social bee status, earning golden keys along the way. Each level increase and golden key affords earlier campaign invites and/or access to new portions of the program .

So, what makes users and brands want to use BzzAgent?

Simple, brands get the killer exposure they want, likely at a fraction of the cost of their typical marketing strategies, and users get free products to try and keep, not to mention of-the-moment information on products that are not widely available to the public yet.

BzzAgent Campaigns

As part of a campaign, a user will buzz-up a product on Facebook or Twitter, publish reviews of the product, post before and after pictures (if it applies), and more, depending on the campaign. Check out a review I posted for my current BzzAgent campaign for StyleFind, here, to get a good idea of the type of buzz an agent creates.

Bzz If…

You like being on the cusp of new products and talking about them via social media.

You are looking to get a wide audience for your product using inbound marketing.

WOM Marketing BzzAgent Campaign: Cover Girl Lip Perfection Saturday, Feb 26 2011 

There’s nothing more social media than word of mouth marketing, right? Well, I have been working on my first BzzAgent campaign for Covergirl Lip Perfection utilizing go-to online marketing tools such as: facebook, blogs, forums,etc. (all the standards) to get the word out about this awesome new lipstick. Anyway, how could I think of marketing this product without posting here on my very own blog. Stay tuned for more information about BzzAgent and its place in social media at a later time.

And please don’t fear readers, this is NOT going to become a beauty blog, but how could I not use the social media tools I talk about on this very blog to get the word out about BzzAgent as well as to market some products that I myself use and like.

Covergirl’s Lip Perfection lipstick is not just your standard lip color, Covergirl has infused natural moisturizers (emollient, white tea, butters complex, and silk protein) to improve dryness in seven days. Essentially, it is a deep moisturizing lip balm and lipstick in one. I received the product in two different shades for free in the mail yesterday as part of the BzzAgent campaign and began my seven day test of the product. You can read more about the campaign and see a before picture which will be updated with an after picture at the end of the seven day period, at Pennies for a Rainy Day.

So far, as of day two I can report that while the chapped fine lines that usually show on my lips have not disappeared with use of Covergirl’s Lip Perfection, the lipstick has surprisingly strong staying power and for the most part doesn’t smudge off on drinking glasses or disappear after eating – that’s a big time plus for me! Stay tuned for my final review post at the end of the seven day period and be sure to check Pennies for a Rainy Day for the after picture.