Hoping for a Good Outcome for Irwin the Kangaroo Monday, Apr 18 2011
Newspapers across the US have been touched by the 1 year old disabled Red Kangaroo, Irwin. Irwin broke his neck while at an animal rescue facility and became paralyzed. Caretaker, Christie Carr, found a new lease on life when she met Irwin and the two have not only found friendship in each other but have also given back to the Broken Arrow community. The Broken Arrow City Council will meet tomorrow, April 19, 2011 to decide whether Irwin should be considered a public safety risk should he regain mobility; this would mean that Irwin and Christie would be separated.
I sincerely hope the city council will do the right thing and recognize that Irwin is a service animal and that if he does not continue to get the physical therapy and care that Christie Carr is currently providing, he may not make it.
Read Irwin’s full story, here.
My Friday Social Media Checklist Friday, Mar 4 2011
Social Media Biz Report, blog catalog, blog posts, e-newsletter, Gold Lasso, Hubspot, My Blog Spark, Pennies for a Rainy Day, Post Rank, Quora, social media, Social Media Examiner, social media marketing, Social Media Salon, webinar, Who's Blogging What, word of mouth marketing alexandranicolemorgan 3:26 pm
Sometimes it’s helpful to know what someone else is doing to promote their business via social media marketing in order to get ideas and spark creative flow for yourself, so here’s a quick run-down of what I accomplished this week…
- Put up two blog posts per day on Social Media Salon and three this week on Pennies for a Rainy Day
- Added several new links to Social Media Salon’s blogroll
- Joined Post Rank and Blog Catalog
- Joined My Blog Spark
- Joined Quora (finally)
- Joined word of mouth marketing sites Vocal Point, She Speaks, and Buzz Paradise
- Joined Who’s Blogging What, Social Media Examiner, Gold Lasso, and Biz Report’s e-newsletters
- Watched Hubspot webinar, Website Redesign Strategy
So much of getting things done in social media is about keeping informed, researching, and joining.
Hope all of you had a productive week in social media.
Have a great weekend!
Trendstop Offers Customers New iPad Galleries Friday, Mar 4 2011
Yesterday’s Trendstop newsletter announced that they will now offer backstage and graduate galleries. These are premium in-app downloads which can be purchased from the free iPad Trend Tracker app and can be downloaded right from Apple’s app store.
Though I haven’t downloaded the mobile apps yet, I am an e-newsletter subscriber and fan of Trendstop. For those of you who aren’t familiar, Trendstop is a leading fashion trending resource invaluable to companies, writers, and fashion stylists alike, offering insider info. on colors, fabrics, prints, and more, and well over a year in advance no less. If I do finally download the app I’ll be sure to post and let you know how it works.
As the fashion industry has slowly gone digital Trendstop has seemed a little less reluctant than some to jump into the digital world with both feet and this new app should prove to make many clients happy.
Disclaimer: All specific information about the Trend Tracker app and where it can be downloaded was obtained from Trendstop’s March 3, 2011 e-newsletter
Becoming an Entrepreneur: Don’t Be Afraid to Take a Step Back if You Have a Game Plan Thursday, Mar 3 2011
Sometimes the process of becoming an entrepreneur or small start-up business owner can be tricky, it doesn’t always go according to plan. You may have taken a high-paying (or even low-paying) job that you thought would help you rise in your chosen industry only to find that the job just isn’t working and you want out, for any number of reasons. Or, you may have quit your day job to make your freelance business owner dreams come true only to discover it’s gonna take a little longer to achieve that dream and become financially secure.
Whichever side you fall on, as long as you have a game plan or long-term strategy, taking what seems to others to be a step back is okay, actually it’s a step forward. Don’t be afraid to go back to your old job if you need a little more time to make the dream come true and don’t feel guilty if you have to leave a high-level job and take a part-time bartending job to make ends meet while building the new business. It’s all part of the big plan you have for your business and sometimes small sacrifices have to be made along the way.
Here’s the inspiring story I read this morning on Tim Ferriss’ lifestyle blog, Four Hour Work Week, which prompted this post.
I found Ferriss’ post particularly inspiring because, I myself, am returning to my old day-job on Monday in order to supplement my income because while I have landed a dream freelance job writing fashion catalog copy, it’s a job that only comes up four times a year and doesn’t pay quite enough to live on. As of Monday I will be a two+ job person, but it’s all part of the process and the long-term goal.
4 Successful Word of Mouth Marketing Sites You’ll Want To Know Thursday, Mar 3 2011
Social Media alternative marketing, blog, blogger, Buzz Paradise, BzzAgent, consumer, She Speaks, social media, Tremor, Vanksen Cultur-buzz, Vocal Point, wom marketing, word of mouth marketing alexandranicolemorgan 11:12 am
Since I did a post yesterday about the popular word of mouth marketing (WOM) site, BzzAgent, I thought it might be good to provide a list of some of the top online WOM sites.
Vocal Point is the consumer/blogger side of Tremor which is mentioned at the bottom of this post.
Consumers/bloggers can sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).
As the name would suggest, She Speaks, focuses solely on women in marketing. She Speaks covers: broad scale sampling, branded communities, word of mouth, insight reports, research, and brand advisory community.
Click the company page and then the contact us link to submit a company inquiry.
Consumers/bloggers can also sign-up to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).
Companies should click the contact us page for more information, consumers/bloggers can simply join Buzz Paradise via the join now link.
Consumers/bloggers will be able to test and keep products for free in exchange for buzz (i.e. blogging, twitter, facebook, etc.).
Incidently, this site has a good alternative marketing blog through one of their other services, Vanksen Culture-buzz.
According to the website, Tremor offers ” intensive consumer research, message development, and campaign execution”.
Click the Contact Us page to submit a company inquiry to do business with Tremor.
BzzAgent Takes Word of Mouth Marketing to the Next Level Wednesday, Mar 2 2011
Brands like Covergirl, Stouffers, Maybelline, the New Museum of Fine Arts, StyleFind, and more have made use of BzzAgent’s successful word of mouth (WOM) marketing campaigns which rely solely on social media buzz and good old fashioned conversation. You can check out my post about my current work with the BzzAgent Covergirl Lip Perfection Campaign for specifics on how some of the campaigns work.
BzzAgent Clout and Benefits
The site essentially gives users the chance to build clout by performing simple activities like polls, surveys, and BzzScapes (i.e. reviews) in order to earn honeycombs to gain more and more benefits. One benefit includes the ability to earn MyPoints points through simple tasks which can be redeemed for rewards on the MyPoints site (if you aren’t familiar with MyPoints just think of Swagbucks), but the most coveted benefits are early invites into campaigns and increased clout level which can lead to more gifts (which I’ll explain in a minute).
A level one, solitary bee, has the chance to join campaigns when they are open to everyone and as the solitary bee earns honeycombs he/she can eventually get to the social bee status, earning golden keys along the way. Each level increase and golden key affords earlier campaign invites and/or access to new portions of the program .
So, what makes users and brands want to use BzzAgent?
Simple, brands get the killer exposure they want, likely at a fraction of the cost of their typical marketing strategies, and users get free products to try and keep, not to mention of-the-moment information on products that are not widely available to the public yet.
As part of a campaign, a user will buzz-up a product on Facebook or Twitter, publish reviews of the product, post before and after pictures (if it applies), and more, depending on the campaign. Check out a review I posted for my current BzzAgent campaign for StyleFind, here, to get a good idea of the type of buzz an agent creates.
You like being on the cusp of new products and talking about them via social media.
You are looking to get a wide audience for your product using inbound marketing.
3 Free Social Media Tutorials From Hubspot Wednesday, Mar 2 2011
To continue Social Media Salon’s ongoing search for quality free online social media/internet marketing courses, here are a few more…
1.) Hubspot Website Redesign Kit
You’ll be asked to enter some basic information about your company and then you’ll be asked what your greatest marketing challenge is, following that, you’ll be given links for the video webinar, Website Redesign Strategy, and the ebook/whitepaper, Doing a Website Redesign for Marketing Results.
- Doing a Website Redesign for Marketing Results Ebook
The 8-page ebook didn’t prove incredibly enlightening for me and really serves as just a written form of the video’s intro, but there may be something in there for you; I think these free ebooks are always worth a read, no matter what.
- Website Redesign Strategy Webinar
Some basic topics covered in the webinar: outbound vs. inbound marketing, how to determine if you need a website redesign, the importance of landing pages, the value of metrics, protecting things such as inbound links, content during a redesign, and more.
2.) Hubspot Webinar: How to Use Online Video for Inbound Marketing Tutorial
Scroll down to the bottom of the page for the video tutorial.
3.) Hubspot Ebook: Facebook Page Marketing
Just fill out the form on the left and then download your free ebook. This 34-page book covers the new Facebook updates and how to make them productive for your business.
Hubspot’s Other Free Online Tutorials
Hubspot has tons of free tutorials available so be sure to check out their blog regularly for the latest free tips and tricks.
And if you missed yesterday’s post 3 Free Online Courses for Blog Success, check it out before you leave the Salon.
Vogue Puts Size 10 Prada Pump In Mouth with Profile of Syrian First Lady Tuesday, Mar 1 2011
Fashion and Marketing and Public Relations and Publishing and Social Media anna wintour, fashion, Prada, Syrian first lady, The Atlantic, vogue, Vogue profiles Syrian first lady alexandranicolemorgan 12:19 pm
On Friday Vogue published an overindulgent online style icon profile of Syrian first lady, Asma al-Assad, wife of Syrian president Bashar al-Assad; the profile is scheduled to also appear in the March print version of the magazine. To anyone who has been watching the news with any regularity lately that first statement is a bit hair raising.
I think what is most alarming is the timing. According to Max Fisher’s article for the Atlantic, Vogue Defends Profile of Syrian First Lady, this shoot was done towards the end of 2010, the profile certainly could have been held for a slightly better moment, one in which several countries in the region were not in the midst of grand-scale upheaval.
What was Anna Wintour thinking; did she have a momentary lapse of reason and judgment?
The Vogue piece went on to step its Prada-laden toes into foreign policy territory it didn’t belong in, stating , “Syria is known as the safest country in the Middle East…” Let’s leave that assertion to people who actually know what they’re talking about.
Perhaps Vogue is a corporation of Paris Hilton wannabees who only salute what glimmers, shines, and poses with a pretty face. I care about fashion as much as the next woman but there is a time for thoughtless odes to vanity and there is a time to show restraint. If Vogue was intent on printing the article they should at least have waited for things to die down in Africa.
Following printing the article Vogue really should have apologized and pulled it, even if only for the sake of tact, but instead they have gone on to defend the piece which will soon be available in print for posterity.
3 Free Online Courses for Blog Success Tuesday, Mar 1 2011
If you’re looking to increase your blog’s visibility and ensure it’s success without spending a fortune on consulting fees, there are a few free online courses available by Denise Wakeman, Business Blogging and Online Marketing Advisor.
Check out this page and scroll down to the bottom for the Free E-Courses and Programs section, then just enter in your email addy and your on your way to some free insider tips.
As I collect more free online social media and blogging courses I’ll post them individually and then eventually they will all be collected into a catalog for you to browse and enjoy here.