Young Entrepreneurs: How To Be A Redhead Sunday, Feb 27 2011 

One of my favorite new entrepreneur’s of note is actually a sister duo, Adrienne and Stephanie, together the two founded the blog and brand, How To Be A Redhead. The two sisters, redheads themselves, wanted to create a space where women with red hair could come for beauty and fashion advice since the fashion and beauty world at large grossly overlook the small redhead portion of the population, except for the occasional in-vogue red hair dying trend.

In just two short months since the blog began in January 2011 How To Be A Redhead has already garnered a tweet from Real Housewife of New York, Jill Zarin, has held their first redhead photo shoot, acquired two guest bloggers (I am one of the guest writers, couldn’t resist contacting them after seeing the site) and has consistently published daily updates. On top of all of the blog success they have created a few products featuring the How To Be A Redhead logo to get the brand out there, check out their Zazzle store. These two gals are sure to be a huge hit sooner rather than later.

What Stephanie and Adrienne Of How To Be A Redhead Are Doing Right As Far As Social Media Goes:

Keeping a professional and polished looking blog with daily, sometimes twice daily updates.

Creating a brand rather than just a blog.

Tweeting throughout the day on brand related topics and offering tie-ins to their blog.

Keeping a strong presence on other sites such as Facebook and LinkedIn.

Staying in-the-know on all things relevant to redheads.

Offering much needed advice in an overlooked area (i.e. redheads).

Young Entrepreneurs, How To Be A Redhead: Here To Stay

These girls are the epitome of great entrepreneurs and they are using social media marketing to the fullest to make sure their brand forges a place in today’s culture and stays there. Cheers to you both!

These two ladies have been added to the Social Media Salon Fashion and Beauty pages, so be sure to check those two pages before leaving the Salon to find out how to connect with Adrienne and Stephanie.

Wow, Has it Been a Month Already? Thursday, Aug 19 2010 

Time sure flies…I can’t believe it has been a month since I’ve last updated. Well, things have been pretty busy: my new site Pennies for a Rainy Day is up and I scored a new job doing catalogue copy for a prominent fashion company! Until I catch up my Social Media related posts have a look at Pennies for a Rainy Day – if you love a good deal and great savings, this site will be a fun read for you.

Get to Know the People in Your Emails with Gist Gadget Monday, Jun 21 2010 

Sometimes getting an email can feel like reading the guest list for a party; half the names on there are ones you don’t know, never mind establishing whether or not each one is relevant to that one particular email. I’ve often thought it would be nice to know a little bit about the people whose names appear on my email, especially when it comes to job related emails.

In my daily Mashable reading I found that there is indeed a way to do that now. According to Howard Greenstein’s June 21st article for Mashable, Gist “tries to tie your social graph from LinkedIn, Facebook, Twitter, and Gmail together, and rank the people you communicate with the most.”

Hmm, interesting. 

Following reading Greenstein’s article, I hopped over to the Gist site to check it out. Gist is sort of like the technical app version of the most loud mouthed gossip-y person in a social circle. We’ve all met that woman who knows everything about anyone in a given town or city: place of work, romantic affiliations, and latest business ventures; thankfully that’s no longer needed, Gist does all of this research for you (minus the romantic affiliation question, of course). This handy little app researches anyone listed in your email “From” or “CC” fields and gives you all the pertinent information on them: business news, contact listings, etc. And all information generated by Gist is kept strictly between the Gist user and the email contact being researched.

Gist is offering this gadget for free right now but plans to begin charging for the application by the 4th quarter of the year.

Gist is compatible with the following programs:

Outlook

Lotus Notes

Gmail

To learn more about Gist, visit their website.

Sources:

All information obtained from Howard Greenstein’s June 21, 2010 Mashable article, entitled, “Why Feedback and Filters are Necessary in Social Media.”

and

The Gist site.

For Your Amusement… Monday, May 31 2010 

I’m sure all my fellow freelance writers can relate to this one:

Update to Last Post Thursday, May 20 2010 

I have seen stated on the Associated Content blog that the AP story which states that the AC website will be taken down in the third quarter of the acquisition, is false. Who knows at this point, but I wanted to keep everyone up-to-date.

Yahoo! Buys Associated Content For Over $100 Million Wednesday, May 19 2010 

In an over $100 Million deal, Yahoo acquired Associated Content (a company valued at over $65 Million). My news today is a little sad for me because I have written for Associated Content since 2006. Needless to say, the buy-out deal which netted AC that hefty sum previously mentioned, has created quite the stir amongst Associated Content writers, wondering what the future will bring.

Yahoo has bought out a number of companies over the years with dismal results, so we’ll see…

The goal apparently, in Yahoo’s eyes, is to combine their high-level AP generated news with Associated Content’s prolific and local content so that Yahoo will finally have a monopoly on all aspects.

Yahoo is slated to take down the Associated Content website during the third part of the acquisition, which is rumored to occur in late September. After that point, all of the articles that exist on the AC website will be sprinkled throughout Yahoo’s various news and local content sections.

Some Further Reading on the topic:

The Acquisition

Yahoo’s Acquisition History

Check out some of the content on AC here and let me know your thoughts on this, while you’re at it, take the poll below. I would love to get your opinion.

Writing, writing, and more writing Thursday, May 13 2010 

This past week has been writing, writing, and more writing. I officially quit my day job at the Publishing company to work full-time as a freelance writer, for now anyway. It’s quite lovely working from home on my little laptop, taking in the sun’s rays when I please, and writing in yoga pants and tank top.

Sorry ’bout the sparse posting this week. I have found all kinds of great stuff for the Salon; not all has been posted yet, but some new links were added tonight on the Visual Arts page — have a look when you get a chance.