One of my favorite new entrepreneur’s of note is actually a sister duo, Adrienne and Stephanie, together the two founded the blog and brand, How To Be A Redhead. The two sisters, redheads themselves, wanted to create a space where women with red hair could come for beauty and fashion advice since the fashion and beauty world at large grossly overlook the small redhead portion of the population, except for the occasional in-vogue red hair dying trend.
In just two short months since the blog began in January 2011 How To Be A Redhead has already garnered a tweet from Real Housewife of New York, Jill Zarin, has held their first redhead photo shoot, acquired two guest bloggers (I am one of the guest writers, couldn’t resist contacting them after seeing the site) and has consistently published daily updates. On top of all of the blog success they have created a few products featuring the How To Be A Redhead logo to get the brand out there, check out their Zazzle store. These two gals are sure to be a huge hit sooner rather than later.
What Stephanie and Adrienne Of How To Be A Redhead Are Doing Right As Far As Social Media Goes:
Keeping a professional and polished looking blog with daily, sometimes twice daily updates.
Creating a brand rather than just a blog.
Tweeting throughout the day on brand related topics and offering tie-ins to their blog.
Keeping a strong presence on other sites such as Facebook and LinkedIn.
Staying in-the-know on all things relevant to redheads.
Offering much needed advice in an overlooked area (i.e. redheads).
Young Entrepreneurs, How To Be A Redhead: Here To Stay
These girls are the epitome of great entrepreneurs and they are using social media marketing to the fullest to make sure their brand forges a place in today’s culture and stays there. Cheers to you both!
These two ladies have been added to the Social Media Salon Fashion and Beauty pages, so be sure to check those two pages before leaving the Salon to find out how to connect with Adrienne and Stephanie.